Netflix is removing online reviews


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Soon, it’ll be a little harder for you to tell everyone what you thought of Marvel’s The Avengers.

Netflix is removing a desktop-only feature this summer that allowed users to read and write reviews of TV shows and movies on its website. But it is coming to end. People will no longer be able to write their feedback on a show, review of a restaurant, by July 30. And in mid-August, people will no longer be able to read existing user reviews on Netflix either.

“We have notified members who have used the feature recently,” Netflix spokesperson Smita Saran said in an email Thursday.

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Netflix’s written reviews allowed users to explain why they doled out five stars, for instance, to Parks and Recreation. But they only ever appeared on Netflix’s website, not its many apps, and a Netflix spokeswoman said the written reviews didn’t influence the system Netflix used to recommend shows to you.

“This feature is only offered on the website and has seen declining usage over time,” Saran said.

The current thumbs up or thumbs down system, which is completely independent of the written reviews, will remain after the changes.

This news comes at a time when Netflix is at its peak. This spring, the streaming service took the crown as the most valuable media company in the world and hit 125 million subscribers worldwide.

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